Delair’s New Partnership Will Bring Actionable and Timely Results to BASF’s Agricultural Solutions Division

Because test crops require a significant amount of monitoring and researchers require high-precision, high-resolution data, monitoring and gathering data for crop research is one of the key growing uses for drones in the agricultural industry. Drones are ideal for these types of high-detail data collection missions. They are cost effective enabling researchers to fly them more often to collect data. They can get in closer to plants than planes and satellites, enabling a higher resolution image. And finally, they are quicker than manual visual inspections, and they provide multispectral insights into crop health and viability that the naked eye couldn’t provide.

But once the drone completes its mission, what is left is a lot of data that then needs to be processed and analyzed, which can take weeks or months. When talking about the agricultural industry, where preventative measures need to happen in a timescale of hours and days, this can be/has been a major roadblock to adoption. The time it takes to comb through millions of images can make or break a company’s return on investment, and it can ultimately determine whether they decide to use new technology at all. Without an efficient data processing and analytics tool, the data gathered by drone can’t provide the timely actionable insights researchers need to make it useful.

Fortunately, visual data management companies, like Delair, a global provider of end-to-end visual data management solutions for enterprises, are now developing robust AI-assisted solutions to help agricultural companies obtain the actionable, timely results they are looking for.

Recently, Lénaïc Grignard, Agriculture and Forestry product manager at Delair, spoke about why their recent partnership with BASF’s agricultural solutions division is set to make a difference for the agricultural industry.

“While capturing agricultural data is easier than ever with drones, the real challenge enterprises face is harnessing all of this data so that it is consumable, shareable, and actionable,” said Grignard. “We are honored to start this new partnership with BASF and help them harness the power of visual data to make the right decisions at the right time.”

Obtaining those timely and actionable results is what will enable the agricultural drone industry to scale, and it is why companies like BASF’s agricultural solutions division are choosing to join forces with companies like Delair.

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Danielle Gagne

Danielle Gagne was the Editorial Analyst for Commercial UAV News. She continues to be dedicated to providing commercial drone professionals with exclusive insights and content from experts in the field, keeping the industry informed and up to date on everything related to drones.

Danielle originally came to Commercial UAV News from an editorial background in higher education publishing where she edited books on every topic from financial risk management to nanotechnology and morphing wing technology. During that time, she reported and conveyed the business needs and expectations between all points of her organization and the technology team, working closely with IT development. She found these aspects of her previous career invaluable to understanding and conveying the convergence of technology, business, public perception, and regulation in the drone industry as editorial analyst.